Sunday, June 30, 2013

Mobile Website Designing


See all 4 photos Source: seohorizon.com

Why Mobile Website is Important Today?

We might argue that we already have a website which users can access on their talking devices. Its true, but websites have been made with the desktop view in mind. They are large, have built in javascripts, flash components, tabs which might not function on the mobile devices. Even if they did work, the display would not be perfect or the website components would look so small that users wouldn't know where they have landed.

Even if they knew where they did land up, their tiny finger tips wouldn't be able to access or tap the right links, tabs, images as they would be quite small on these devices.

Most importantly, in the growing market of Android mobiles and mobile iphones, it is important that the websites we create functions properly on these devices.


Know What Your Target Audience Uses....

We have had websites for far too long. We have stayed over 2 decades on the desktop. We have lived with laptops and palmtops. We have lived our lives with people who are now getting technologically outdated. Technology has changed really fast in the last 5 years and now all the web is there on your finger tips and on a single tap. The world has now started using smart phones, tablets, notepads to access the world wide web.

The first step to making a successful mobile website is understanding who will be viewing your site. Mobile website users are usually busy doing something else like waiting in line, walking through town, or spending time out with friends. Their main focus is not necessarily your website so information needs to be quick and easy to access.

The main difference between mobile and desktop users is that mobile users browse the internet in "on-the-go" situations, where desktop users are in stationary and predictable environments.

Web view difference!


See all 4 photos Source: apt3studios.com

Difference Between Mobile Websites and Mobile Apps:

Apps are great for more focused and personal experiences. They are miniature softwares residing on your mobile devices and connecting with the online environment where required. If the majority of your users arrive via direct traffic this could indicate that they bookmark your URL and that an app icon on the home screen would be of value. If most of your traffic comes via shared links an app alone wont cut it as people need to be able to get to your content even if they havent installed your app. Apps would be able to utilise mobile features, whereas mobile websites would be able to do only that which is done on desktop websites.

Thus both need to treated differently.

DIY Steps to Mobile Site Building!

Thus the first step is to create a similar platform of the desktop environment into a mobile device environment.

We must get out of the transition or strict html bandwagon and get ready with the latest HTML5 and CSS3 bandwagon as this is mobile friendly and is required to start off with the mobile device recognition properties.

Major pointers to be kept in mind.

a) All HTML codes must be validated in html5 and CSS3 formats.

b) Fluid layouts - There are various kinds of mobile phones in the market and each one with a different dimension and resolution. One way to address this problem is the use fluid layouts that will automatically adjust to the screen size.

To accomplish this avoid setting widths in pixels and use percentages or ems instead. For instance, instead of width: 400px; use width: 100% or width: 1.0ems. There are conversion tables for px to ems which may be used to define your values.

c) Responsive designs: There is a spectrum of screen sizes and resolutions which is widening every day, and creating a different version of a website that targets each individual device which is not a practical way forward. It is the problem that responsive web design addresses head on and this is achieved by using a fluid grid as well as Media Queries.There are lots of articles on the internet explaining those concepts so we will not go deeper into it here.

d) Specific Stylesheets:
You can always target various mobile devices for better user-experience. For example, for targeting users browsing your site using Handheld devices you can use this in your websites .

You can find more on media types at this link: http://www.w3.org/TR/CSS2/media.html

Always design for the fingers and not for mouse. Click targets should be a minimum of 30-40px in size and use whitespace in between elements to ease clickability.

Its a must to keep download time in mind. Combine smaller images, like icons, into one file and use css to position them on the page. Avoid background images as they can reduce readability in certain lighting conditions.This reduces the number of http requests your device has to make. Lastly,reduce size of images and minify javascript.

Forms can be difficult to use on a mobile device. Since text is time consuming to enter, you would want to offer your user the convenience of radio buttons and lists, which they can choose from depending on what they need. Form labels should be top aligned rather than left aligned to save space. Forms should require the minimum amount of data input and should remember the data for the next time a user visits the site. Most browsers don't support plugins or extensions.


Targeting advertisements for different mobile devices!

If you are targeting websites to different geographies and to different devices, then can use a particular softwares like 24x7 or any other which can be used for proper targeting of advertisements for different devices. Of course, it is important to define the advertising space as per IAB standards. Do not clutter your advertisements as it will hide your web components.

You can get your guidelines here: http://www.iab.net/mobilewebmeasurementguidelines

Some Important Mobile Website Components:

A few tags are needed in the section of the webpage to let the browser know that the page is ready to be viewed in a mobile browser like HandheldFriendly, MobileOptimized, viewport.

The Viewport META tag controls the logical dimensions and scaling of the browser viewport window in many smartphone browsers.

These could be Safari Mobile for the iPhone, Android browser, webOS browser in Palm Pre and Pixi devices, Opera Mini, Opera Mobile and BlackBerry browsers. The Viewport META tag indicates that the markup document is optimized for mobile devices.

AUTOMATIC MOBILE BROWSER DETECTION

Include an automatic Mobile Browser Detection & Redirection server-side script.

You may also use this as User Agent detection, where a server makes a decision on what to serve based on how an incoming browser describes its capabilities.

Other implementations feature real-time JavaScript requests to databases that also supply information on what a device can do.

For a really high user-base, make a dedicated application targeting various mobile interfaces. Facebook, Gmail, Twitter, Yahoo and many other big-companies have done this to be so successful. If you make an application for specific handsets then you no longer have to care about all the Fancy scripts etc. because you can then enhance the application your own way.

That's the Difference!


See all 4 photos Source: mobile-website-simulator.com

Testing your mobile website!

Testing is normally preferred by way of real devices as different devices will produce different results. However, the base can be checked via different sites and emulators available.

The first is to get your mobile website validated w3c:

http://validator.w3.org/mobile/

Then test in different online sites such as:

http://www.howtogomo.com/en/d/test-your-site/gomo-meter
http://quirktools.com/screenfly/
http://www.mobilephoneemulator.com/
http://webdesign.about.com/od/testing/a/test-mobile-web-pages.htm
http://html.adobe.com/edge/inspect/
http://www.howtogomo.com/en/d/

If everything is alright here, then real devices should be used to do the final testing before putting it online. There is no substitute to real device testing.

Easy and quick mobile website creation!

Creating a website itself can be cumbersome, but you could also rely on ready to serve mobile webiste builders online. What they do is identify the critical components of your desktop website and convert them into mobile device website components. This is quick way to convert your current website into a mobile website, but what you won't get alongwith it is the correct version of website which you will like to have nor will you have the desired mobile website name. So altough these are good for smaller sites, I would recommend that you create or get created a mobile website to your style, if yours is a website catering to a large enough audience.

Some of the Mobile site builders include:

www.zoho.com/sites/mobile-website.html
www.dudamobile.com
www.mobstac.com
https://www.langoor.mobi/
www.ekomobi.com/
www.mofuse.com/
www.bmobilized.com/

There could be many more...

Be totally Web Compliant!


See all 4 photos Source: www.copyblogger.com

Give your opinion!

Which is the most used mobile device?

  • Smart Phone
  • 10" Tablets
  • 7" Tablets
  • ipods
See results without voting

Rate this Article!

5 stars for Mobile Website


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Two of the best and most popular current smartphone options - Google Nexus 4 (manufactured by LG) and Apple iPhone 5.
See all 6 photos Two of the best and most popular current smartphone options - Google Nexus 4 (manufactured by LG) and Apple iPhone 5.

Google vs. Apple - a battle of giants

It's very clear that the two companies have very different approaches to their smartphone lines and with every new generation getting better and better, it's harder than ever to choose your next smartphone. So here we will compare two great choices - the new Android flagship by Google and LG as a hardware partner - the Nexus 4, which is the first smartphone to come running Android 4.2 (a new even better flavor of Jelly Bean) and the new Apple iPhone 5 that needs no introduction.

So on one side we have Apple who are still the market leaders that present the consumers with high-priced high-quality electronics. Their iPhone line is still the most popular and recognizable smartphone that has a reputation of a premium device providing a great user experience. On the other side we have Google who are trying to make their open-source mobile operating system Android the new boss in town and to do so, they have started to produce devices themselves. Google have worked very hard to make the new Android 4.2 as good as possible and are betting on great hardware at the lowest price possible without any profit margin. So Google in partnership with LG have come up with a great smartphone that could actually challenge all the other top-of-the-line devices - the Nexus 4. So let's see if it has what it takes to take on the Apple iPhone 5.

Technical Specifications (blod means better)

- Nexus 4 iPhone 5
Manufacturer LG and Google Apple
OS Android 4.2 Jelly Bean iOS 6
Processor 1.5GHz Quad-Core Qualcomm Snapdragon S4 Pro 1.2GHz Dual-Core Apple A6
RAM 2GB 1GB
Display Size 4.7" 4.0"
Display Resolution 1280x768 1136 x 640
Pixel Density 320ppi 326ppi
Storage 8 / 16 GB 16 / 32 / 64 GB
Expandable Memory No No
Height 5.27 inches (133.9 mm) 4.87 inches (123.8 mm)
Width 2.7 inches (68.7 mm) 2.31 inches (58.6 mm)
Depth 0.35 inch (9.1 mm) 0.30 inch (7.6 mm)
Weight 4.9 ounces (139 grams) 3.95 ounces (112 grams)
Marin Camera 8MP 8MP
Front Camera 1.3MP 1.2MP
Battery 2,100mAH Li-polymer 1,418mAh Li-ion
Wireless Charging Yes No
Video Outputs HDMI Dock
NFC Yes No
Location / Orientation Sensors GPS, compass, accelerometer, gyroscope, ambient light sensor, proximity sensor, barometer A-GPS, GLONASS, compass, accelerometer, gyroscope, ambient light sensor, proximity sensor
Wi-Fi 802.11 b/g/n dual-band 802.11a/b/g/n Wi-Fi (802.11n 2.4GHz and 5GHz)
USB Standard Micro USB Proprietary "Lightning" connector
Release Date November 2012 September 2012

Processing power and Specs

When we look at the technical specifications sheet, it's clear which device has more computing power and it's Google's LG Nexus 4. Apple has never put an emphasis on raw horse-power and tries to sell user experience rather than specs, but it's obvious that the Nexus 4 is going to be so much snappier. It has double the core numbers and a higher clock speed paired with double the RAM. It's simply the best possible specs right now and no matter what you do, you would have a very hard time squeezing better internal into a 2012 smartphone.

Processing Power Winner: LG Nexus 4 (by Google)

Google Nexus 4 (by LG)
See all 6 photos Google Nexus 4 (by LG) Apple iPhone 5 (white)
See all 6 photos Apple iPhone 5 (white)

What do you think...

Which device has the better looks?

  • LG Nexus 4
  • Apple iPhone 5
See results without voting

Design

There are a lot of consumers out there who chose their electronics not only based on their internals and specs, but also on the way they look. In this case this is something that is purely subjective and what we could mention is that both devices look and feel pretty stylish, but in the end, the iPhone might have the more premium vibe to it. On the other hand, the people that would appreciate the Nexus 4's ergonomic curves might feel that the iPhone 5 is boxy and boring. So I'm sure each of customer will know which smartphone looks more attractive to them.

Another important aspect of the design is the size and the LG Nexus 4 is a bit bigger and heavier than the Apple iPhone 5 which has both it's advantages and disadvantages. But in the end the size judgement also falls into the category of subjectivity.

Design Winner: subjective (so vote and comment)

Display

Now the display is one of the most important features of a smartphone because it houses all the interaction with the device and takes up most of its face. The first difference one will notice when looking at the devices is the fact that the Nexus 4 has the bigger display. Despite the fact that the iPhone 5 has a bigger screen than it's predecessors, it still hasn't reached the size of most of its competitors. This might be a good thing for some, but in the end, a bigger display means more real estate for interaction and for viewing content, so its simply more useful. The LG Nexus 4 by Google not only has a larger display, but it also has a higher resolution to provide more on it. The two devices have a very similar pixel density (with a tiny edge for the iPhone) and similar IPS technology. So the Nexus 4 is the obvious winner unless it's too big for you. In that case, the iPhone 5 will not be a disappointment by any means.

Display Winner: LG Nexus 4 (by Google)

Hardware

Ok, we talked about the computing power and the display, but there are a bunch of other things that could make or break a device in many people's books. So let's talk about the differences in the rest of the hardware.

The first important point to cover is the storage options which is a huge advantage for the iPhone 5 since it can come with internal storage of up to 64GB while the biggest option for the LG Nexus 4 is just 16GB (the smallest iPhone 5 storage option). While 16GB will be sufficient for many, some might be frustrated by not being able to purchase this great device at least with 32GB of internal memory. The storage matters are made worse by the lack of any expandable storage options on both smartphones.

Google's LG Nexus 4 being charged wirelessly on it's wireless charging station
See all 6 photos Google's LG Nexus 4 being charged wirelessly on it's wireless charging station Apple iPhone 5 and its new smaller proprietary
See all 6 photos Apple iPhone 5 and its new smaller proprietary "Lightning" connector

Another thing lacking on the more budget friendly LG Nexus 4 is LTE which might be a deal-breaker for high-speed data addicts. This, the addition of GLONASS, the slightly wider WiFi options on the iPhone 5 and a third noise cancelling microphone (while its Android competitor has "only" two) sum up the rest of its hardware advantages.

On the other hand the LG Nexus 4 has a few more tricks up it's own sleeves two. One of the great omissions on the iPhone 5 that is available on all of its competitors including this one is NFC. Additionally, Google's latest showcase device has significantly more battery power a barometer sensor. It also has cooler and more useful charging and output options. While the iPhone 5 relies solely on its proprietary "Lightning" connector, the LG Nexus 4 can be charged via a standard micro USB cable or wirelessly via a special dock and can provide video output via standard HDMI. So as expected, the latest Nexus smartphone is much more open than Apple's latest offering.

And last, but not least, if you are going to purchase your device unlocked, the LG Nexus 4 will be significantly cheaper with its 8GB version running at $299 and its 16GB version being sold at $349.

Still, if we have to declare a winner in this category, storage and download speed seem like the most important aspects.

Other Features Winner: Apple iPhone 5

Android 4.2 Jelly Bean vs. iOS 6 - the new chapter in the battle for mobile
See all 6 photos Android 4.2 Jelly Bean vs. iOS 6 - the new chapter in the battle for mobile

Operating System and Software

It's very clear that Google and Apple are locked in a duel of giants for mobile dominance. Apple is still perceived to have the higher ground, but it is actually having a bit of a hard time holding it with competitors like the Samsung Galaxy SIII and the HTC One X from the Android camp. But the Nexus 4 is going to make it so much harder. It's a battle between the iOS ecosystem powering the iPhone, iPad and the iPod Touch and the Android ecosystem already powering hundreds of devices from all kinds of manufacturers.

The Nexus 4 was built to showcase the latest version of Android - Android 4.2 Jelly Bean which is another step of optimization up from the previous iteration of Jelly Bean - Android 4.1. It is expanding on Androids best features and making it much faster and even easier to use. It's important to note that one key difference between iOS and Android is the approach in creating the user experience. While iOS is built to be easy to use, intuitive and pleasant, Android is built to provide the user as much control and flexibility as possible. It has widgets that in its latest version are not only present in its home screen, but also on its lock screen and all kinds of customization options and controls. This is great for a lot of users, but some might find it a bit more confusing or difficult to deal with. That's why Apple has always gone with a simpler system that relies on an abundance of apps that can turn the smartphone into anything you want, but that are easy to use, launch and understand. But with Jelly Bean Android has managed to retain and expand its power while not becoming a mess. In the end, it comes to personal taste, but the power users would feel much more at home with an Android device like the Nexus 4.

Google Nexus 4's Photo Sphere mode

Nexus devices on eBay

ASUS Google Nexus 7 7
ASUS Google Nexus 7 7" 16 GB Android 4.1 JellyBean Wi-Fi Tablet - BLACK Current Bid: $179.95
New Samsung Galaxy Nexus GT-I9250 - 16GB - Black (Unlocked) Smartphone
New Samsung Galaxy Nexus GT-I9250 - 16GB - Black (Unlocked) Smartphone Current Bid: $245.00
Samsung Galaxy Nexus SCH-I515 - 16GB - Metallic silver (Verizon) Smartphone
Samsung Galaxy Nexus SCH-I515 - 16GB - Metallic silver (Verizon) Smartphone Current Bid: $124.99


So talking about apps, we should touch upon the software available. The attitude towards the pre-installed software is pretty much the same. Everything on the Nexus 4 seems more flexible, customizable and powerful than on the iPhone 5. With the latest version of its mobile operating system, Apple decided to do away with Google Maps and to built its own Maps app in house. It didn't work out and the quality of the software is clearly inferior to the application preloaded on the LG Nexus 4 (and any other Android device, even the outdated ones). Other telling comparison might be done with the camera apps on the two devices. While the iPhone 5 might be proud to finally provide panorama shots, the LG Nexus 4 provides full on 360-degree panoramas called Photo Shere that are so much more impressive. One of Apple's cool advantages of the past - Siri - has also lost a bit of its value with the inclusion of Google Voice Search in Android Jelly Bean, which is less conversational, but is great at providing information and answering naturally asked questions.

So in the end, Android is catching up with iOS at the things it wasn't as good as in the past, but is keeping its advantages. And despite the fact that this is almost as subjective as design, the scales are starting to tip in Android's favor, especially with the LG Nexus 4. Android 4.2 Jelly Bean simply has so much perks that simplicity doesn't seem to cut it anymore.

OS and Software Winner: LG Nexus 4 (by Google)

What do you think...

Which smartphone would suit you more?

  • LG Nexus 4
  • Apple iPhone 5
See results without voting

Additional Resources

  • Smart Phone Buying Guide
  • iPhone 5 vs. Samsung Galaxy SIII vs. HTC One X
  • 5 Cool And Interesting Android 4.1 Jelly Bean Features

Final Verdict

The choice between the iPhone and the Android flagships has been a challenge lately with the advantage swinging to a different part of the court with every new device or OS update. The iPhone 5 is certainly going to remain a very successful smartphone and a lot of consumers are going to get it and be very happy with its functionality. But the improvements that Google have made to their operating systems simply cannot be denied. While in the past Android was the buggier of the two and couldn't provide the refined experience of iOS, the new Nexus 4 device is simply in a new league and can finally deliver things that Apple aren't ready to. Pair this with the sheer processing powered packed into it and the low price when unlocked and you have a winner. Of course, its not a device without its shortcomings and its limited storage or lack of LTE might be a deal-breaker for many, but seems it has more pros than cons. Everybody should choose the smartphone to buy based on their personal preferences and getting some hands on time with each model might still be the best way to make the informed choice for yourself. Nevertheless, we have a winner.

Overall Winner: LG Nexus 4 (by Google)



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